Best practices for repurposing content come down to a few rules: credit sources, match platform tone, and keep your voice. Repurposing isn’t copying—it’s adapting one idea for each channel so your message reaches more people without sounding generic.
Do's and don'ts
Do credit the source when you quote or paraphrase someone else’s work. Do adapt tone and length for each platform—Twitter is punchy, LinkedIn is professional, Instagram is conversational, TikTok wants a hook. Do add your perspective so it’s not just a summary. Don’t copy verbatim without attribution. Don’t post the same text everywhere; adapt. Don’t lose your voice in the process—tools give you drafts; you add the final edit.
SnipPost and best practices
SnipPost gives you platform-ready drafts from selected text; you add credit, tone, and your voice. Select the passage, generate drafts for Twitter, LinkedIn, Instagram, TikTok, and Facebook, then copy and edit before posting. The Chrome extension works on any webpage. Free tier: 10 generations; paid plans for more. Install from the Chrome Web Store.