One strong blog post can become many pieces of social content. Repurposing saves time, keeps your message consistent, and helps you reach people who prefer different platforms. Here’s a straightforward way to do it.
Pick the best bits
Start with one blog post. Identify the main idea, 2–3 key takeaways, and one or two quotes or stats that stand out. Those become the raw material for tweets, LinkedIn posts, and Instagram captions. You don’t need to use the whole post—often one section or one insight is enough for a single social post.
Adapt for each platform
Twitter and X work well with short, punchy threads. LinkedIn favors a clear point of view and a bit more context. Instagram captions can be longer and more personal; TikTok and Reels need a strong hook. Rewrite the same idea in the tone and length that fit each place. Or use a tool: the SnipPost Chrome extension lets you select any text on a page and generate drafts for Twitter, LinkedIn, Instagram, TikTok, and Facebook in one go, so you can copy and tweak instead of writing from scratch.
Keep a simple workflow
Read or skim the post, choose the passage you want to turn into content, then generate or write the social versions. Batch a few posts at once so you have a backlog. Tools like SnipPost work inside the browser—you select text on the blog page, click to generate, then copy the format you need. That keeps your workflow in one place and makes repurposing faster.