Repurposing research into social content means turning notes, articles, and reports into posts your audience can use. Research is dense; social posts need one clear takeaway, a hook, and a CTA. The skill is distilling without dumbing down.
From research to social
Pick one finding, stat, or insight from your research. Frame it as a benefit or a question. Add context in one or two sentences. End with a takeaway or a call to action. Credit the source when you’re sharing someone else’s research. You don’t need to cover the whole paper—one strong angle per post works best. Tools that turn selected text into post drafts can speed up the distillation step.
SnipPost for research repurposing
SnipPost lets you select a passage from a research article or note and generate drafts for Twitter, LinkedIn, Instagram, TikTok, and Facebook. You get platform-appropriate length and tone. Copy the format you need, add citations if required, and post. The Chrome extension works on any webpage. Free tier: 10 generations; paid plans for more. Install from the Chrome Web Store.