TikTok and Reels thrive on strong hooks and clear scripts. Articles and blog posts can supply the hook (a question, a bold claim) and the bullet points you need for a 30–60 second script.
From article to hook and script
Find one line or stat in the article that stops the scroll—that’s your hook. Then list 2–4 points that support it; each can be one sentence in your script. Keep the hook under 3 seconds; the rest can be 15–45 seconds. Practice out loud and trim. You’re repurposing the idea, not reading the article word for word.
Tools for hooks and scripts
SnipPost can help with the drafting step. Select the relevant passage on the article page, generate, and you get a TikTok/Reels hook draft (plus Twitter, LinkedIn, Instagram, Facebook). Use it as a starting point for your script. The Chrome extension works on any webpage; free tier includes 10 generations.