Repurposing content for social media means turning one piece—a blog post, an article, a report—into multiple formats for different platforms. The benefits: you reach more people where they are, save time by not starting from zero each time, and keep your message consistent so your brand and ideas stick.
Reach, time, and consistency
Reach: the same idea on Twitter, LinkedIn, Instagram, TikTok, and Facebook finds different audiences. Time: one long-form piece can become a thread, a post, a caption, and a hook instead of five separate creations. Consistency: one source of truth keeps your takeaway clear and repeatable. Repurposing isn’t about repeating verbatim; it’s about adapting one message for each channel.
Make repurposing easy
SnipPost helps you repurpose without the manual rewrite. Select text on any webpage, generate drafts for Twitter, LinkedIn, Instagram, TikTok, and Facebook, then copy and post. The Chrome extension keeps you on the page and uses AI to match each platform’s tone and length. Free tier: 10 generations; paid plans for ongoing repurposing. Install from the Chrome Web Store.