Repurposing for LinkedIn means turning one piece of content—a blog post, an article, a report—into a post that fits the platform: professional tone, clear structure, and a takeaway that fits your audience.
Best practices
Lead with a hook: a question, a bold claim, or a short story. Use short paragraphs and line breaks. One main idea per post works best. Add your perspective or experience so it’s not just a summary. End with a question or CTA. Credit the source when you’re repurposing someone else’s work.
Tools that help
SnipPost is a Chrome extension that generates LinkedIn post drafts from selected text. Highlight a passage on any webpage, click to generate, and you get a LinkedIn-ready draft (plus Twitter, Instagram, TikTok, Facebook). Copy, tweak for your voice, and post. Useful when you’re reading an article and want to turn a section into a post quickly.