In 2025, repurposing content is less about manual copy-paste and more about tools that turn one input into many outputs. The best options fit where you already work: in the browser, in your doc, or in a dedicated dashboard. For turning articles and blog text into social posts, browser-based tools that work on any page have a clear advantage.
What to look for in repurposing tools
Look for tools that accept your existing content—a URL, pasted text, or selected passage—and output multiple formats (Twitter threads, LinkedIn posts, Instagram captions, TikTok hooks, Facebook posts). Speed and platform-specific tuning matter: you want drafts you can tweak, not generic blurb. Integration with how you read (e.g. inside the browser) reduces friction.
SnipPost as a repurposing tool
SnipPost is a Chrome extension for repurposing: you select text on any webpage and generate social snippets for Twitter, LinkedIn, Instagram, TikTok, and Facebook. It uses AI to adapt tone and length per platform. You stay on the page, copy the format you need, and post. Free tier: 10 generations; paid plans for 2025-style volume. Find it on the Chrome Web Store.