LinkedIn posts perform best when they have a clear point of view, a bit of context, and a takeaway. Turning an article into a LinkedIn post means distilling one idea and framing it for a professional audience.
Tone and length
LinkedIn favors a professional but conversational tone. Open with a hook or question, share the main insight in a few short paragraphs, and end with a question or call to action. Keep the post scannable with line breaks; 150–300 words often works well. Avoid jargon unless your audience uses it.
From article to post
Pick one key idea or quote from the article. Add your perspective or experience, then tie it to a takeaway. If you want to skip the manual rewrite, use SnipPost: select the passage on the article page, generate a LinkedIn post (and other formats), then copy and edit. SnipPost runs in Chrome and outputs platform-ready copy from any selected text.